Unexpected Gifts Make You Happier
- You get a Christmas gift. Yay!
- You get a surprise gift on some random day. OMG OMG OMG OMG
A predictable gift brings you joy; an unexpected gift brings you freeeeeaaaakish happiness.
The amount of dopamine (your happy juices) increases much more with unexpected rewards than expected rewards.
But then, like, you don't want to give a gift to somebody and then that somebody tells her friends, but her friends don't get the gift and then they're like NO FAIR and they start hating on you. OH NOES WHAT DO YOU DO????
How do you excite customers with the unexpected and do it fairly?
Try this: automate your gifts/rewards. That is, have a defined secret set of rules when a person gets a certain prize.
Example!
- A customer buys 5 items: Free Gift A
- A customer comes in on Tuesdays: Free Gift B
- A customer sends a thank you note: Free Gift C
- Etc. Etc. Etc.
BAM
Unexpected gifts WIN.
Customers, employees, vendors, yaddas --> the more unexpected joy you bring them, the stronger relationships you'll build with them, the stronger your business grows.
Automate the unexpected.
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Posted January 31 in Sales & Marketing, Management, Life |
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Should You Live In The Moment?
3 Comments
3 Comments
on "Unexpected Gifts Make You Happier"mniffirg (Rank: #7)
I really like this tip.
It not only gives some great insight into building customer relations, but it also suggests how to implement it in a really simple fashion.
Random gifts are definitely a million times better than expected gifts.
It's like getting roses on Vday compared to getting them in the middle of August.
kimberrus (Rank: #9)
Unexpected gifts definitely rock 1000000 times more than regular ones do. It's a real surprise instead of just a semi surprise (like when you know you're getting something just don't know what it is).
Doing things like that for your customer is great.
zanderli (Rank: #5)
It's definitely key to automate things to keep your gifting fair, smooth and even. The less attention you have to pay to it the better and picking milestones is the best way to do it. Giving your customers random gifts will keep them around much longer than standard seasonal discounts will.