What Makes Companies Great

The path of least resistance: <ul> <li>Humans tend to seek the easiest path to satisfy X (e.g., their customers); they don't go further.</li> </ul> For instance, say you're working on a project with a contractor to build your ridiculous shack. <ol> <li> Your contractor will build your shack to meet your needs.</li> <li> S/he won't go any further to satisfy you more.</li> </ol> The contractor then loses opportunities to provide your shack additional value (destroying future sales opportunities with you and referrals from you). BAM TEH SUK <h2>Apple and Google?</h2> <ol> <li> Satisfy customer needs.</li> <li> Then, blow customers the motherfrrrruuukkkk away with ridiculously more value.</li> </ol> Google's not content with just providing you a search engine; Apple was never content with just being a computer company for you. Altavista and Sun, on the other hand, thought HEY IF WE CAN MEET CUSTOMER NEEDS WE WIN HI FIVE <ul> <li> But bam: their competitors went beyond customer needs, crushing Altavista and Sun with smarter search engine algorithms and freakishly simpler server deployments.</li> </ul> <h2>The Human</h2> The human tendency to do only what's necessary helped our ancestors conserve their limited resources; doing anything more could've killed them. That adopted mindset, however, starts to become a liability when it prevents you from going freakishly beyond customers' needs and building a greater company -- knowing that even in the absolute worst-case scenario in which you SUCK MORE THAN SUCK, you'll still survive with abundant food, water, and shelter in a 2010 economy. <ul> <li>Your competitors will seek the path of least resistance; if you can go wayyyyyyyy beyond customer needs, you'll build a sustainably strong company.</li> </ul> WIN 4EVA <h2>Beyond customer satisfaction.</h2> 2010-02-05T00:15:27+10:00 true 935 what-makes-companies-great

2010-02-05T00:19:52+10:00