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Small Business Start-Up Money
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Posted on February 18
Get Small Business Supply Smartly
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Posted on February 18
Small Home Business Opportunity
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Posted on February 18
Start your own online home based business
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Posted on February 18
Starting a Business with Passion
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Posted on February 18
Writing a Small Business Plan
Don't Spend Too Much Time Planning
Yes, planning is good; it helps you understand your market, your potential customers, suppliers, vendors, market expectations, pricing, etc. However, don't get too stuck on building a perfect business plan. Unless you'll be applying for bank loans or soliciting investors where you will need a formal business plan, you don't want to spend too much time on this stage as things will change when you're executing.What You Should Do Instead
The only essential tool you'll need is to understand with clarity where you want your business to be in five years. Action step: Write down your goal, then describe how your company will look in detail. Now, staple this single sheet to the wall of your desk. (You'll have a better understanding of your goal if you've answered the question in Step 1: What makes you tick?) Once you have can see your goal sheet everyday, you're ready. Go out and reach it. That, we've found, is the absolute best business plan.The Benefits
By writing a single-sheet business plan (a.k.a 5-year business goal), you won't need to worry about finding money, a great idea, technology equipment, or employees during this initial stage. By focusing solely on your 5-year goal, you'll be filling in the gaps as you go (e.g. buying needed equipment, hiring employees, etc.). This helps you save your funds until you only need it to reach your 5-year goal.If you enjoyed Writing a Small Business Plan, get a complimentary subscription to our freshest articles through email or through your feed reader.
Posted on February 18
Choosing a Computer
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Posted on February 17
Why the Newspaper Business Industry is Failing, and What You Can Learn
- They failed to confront their brutal realities. The internet age brought a whole new landscape for people to get their information. Recently, with the arrival on smart phones connected to the World Wide Web, people don't -- and won't -- need to go far to access information. With newspapers, people are confined to getting the latest news the next day. How will you compete with real-time news, when you're sending information a day late? More importantly, how will you compete with free information that's distributed online as it happens?
- Newspaper revenue model stinks. The newspapers of course make their change on ads displayed on their papers. These could be classifieds or display ads. Why does this revenue model stink? It reminds me of the World Wide Web 1999. Think about the unfocused, untargeted banner ads flashing on websites. Google's targeted ad listings through their search results, also known as AdWords, crushed that banner advertising craze. The newspaper companies are still in that 1999 mode, with their untargeted advertising. Yes, it's doing okay now because local search (e.g. Google Local) hasn't been adopted by the mainstream just yet. Once the average Joe does adopt it--and it will happen--watch for a major shift in advertising budgets.
- The forgot the dreaded question: "What business are we really in?" If executives had posed this question early, they wouldn't be attacked by seemingly harmless "hobby" sites such as Yahoo, Craigslist, and eBay. Newspaper companies such as the New York Times or the San Jose Mercury News need to take a hard look at the railroad industry -- and what happened to its fate. The railroad companies, thinking it had a monopoly on getting people from Point A to Point B, forgot its real line of business: transportation. Executives were seemingly too stubborn to accept that fact; the car industry soon took them by storm. It's never recovered since, and it never will. The same thing is happening to the newspaper companies. It won't happen anytime soon, but it's heading there: Newspapers will become obsolete. The industry needs to realize what business it's really in: information. Once executives understand that, they'll be more prepared to run their companies -- instead of making faulty acquisitions and firing thousands of workers.
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Posted on January 07